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Read the press release here.

ClassPass Just Made Steep Increases in Its Monthly Prices

By Heidi Patalano | April 27, 2016 2:46pm
 Namaste, Classpass.
Namaste, Classpass.
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Flickr/Nicholas A. Tonelli

ClassPass, the service that allows users to drop in for classes at gyms and yoga and pilates studios all over the city, has announced that it will be raising its prices, Tech Insider first reported.

New sign-ups will have to pay $200 a month for the unlimited ClassPass service. Those who already had an unlimited membership before the announcement will now pay $190. They had previously been paying $125. Ouch.

A spokesperson for the company explained the price adjustment to Tech Insider:

"We’re encouraged by the usage on ClassPass and the tremendous growth we’ve had, but we have to be realistic about the economics to sustain it and are in the process of investing in the health of our business," the spokesperson said. "We are evolving our business model and adjusting prices in order to create long-term sustainability with both our members and the market. We are committed to having an unlimited product as affordable and accessible as possible, that still provides incredible value to our members while also growing and validating the industry as a whole."

To compensate for the price hike, ClassPass is offering an additional tier of service. They'll now offer a "Base" membership, in which users can get 5 classes a month for $75 and they'll also offer a "Core" membership of 10 classes for $125 per month.

Current users will be covered at the old rates through the end of May.

Those who want to reduce their plan from unlimited to 10 per month, won't have to do anything to change their plan, ClassPass said in a letter to users:

"To transition to the Core membership (10 classes for $125/mo.+tax), there’s nothing you need to do. We’ll automatically enroll you beginning with your June cycle," they wrote.

Many have noted that the new unlimited rate is more expensive than the memberships at some city Equinox locations — pretty much the ritziest gym chain in the city. 

The rage users have felt over this change has already been well documented. Will the change make users throw in the towel on this $54 million dollar business? Only time will tell.