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Mexican Restaurant Rosa Mexicano Eyes Brooklyn Expansion

By Emily Frost | February 11, 2016 3:53pm
 Rosa Mexicano wants to open a new location in Brooklyn.
Rosa Mexicano wants to open a new location in Brooklyn.
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Facebook/Rosa Mexicano

UPPER WEST SIDE — Upscale Mexican food chain Rosa Mexicano plans to expand to Brooklyn next year, one of its co-founders told DNAinfo.

The 31-year-old restaurant, which launched in Manhattan and has since expanded across the country, as well as to Dubai and Puerto Rico, was hailed by food critics for introducing New Yorkers to finer Mexican cuisine. 

Its Lincoln Square location, right across from Lincoln Center, opened 15 years ago and continues to do well, said co-founder Doug Griebel. 

In October, the chain opened its fifth Manhattan location at 41 Murray St. in TriBeCa.

Now the owners have their sights set on Brooklyn as part of their continuing expansion — what would be their 19th location globally.  

"What’s happened in Brooklyn over the last 10 years is remarkable," Griebel said.

While he wouldn't nail down where the new eatery would open just yet, there are a few neighborhoods of interest for the chain. Some investors are interested in Red Hook, Griebel has enjoyed getting to know Park Slope and the restaurant's employees love Williamsburg, he noted. 

As much as the owners love Manhattan, expanding to another borough makes sense, he said. 

"We have a good number of guests who come from Brooklyn... and people have moved to Brooklyn," Griebel added.

The company is looking to open "one more in New York" but it won't happen until 2017, given that the TriBeCa location arrived just four months ago, Griebel added.

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