The subway system has plenty of ads that focus on women’s breasts, butts, and mostly-naked bodies in general.
But when a women-run company that makes leak and stain-resistant underwear for women having their periods tried to launch a subway ad campaign, the company that sells the MTA’s ad space rejected them, saying they were too provocative, according to Slate.
Here's the ad:
As all commuters know, subway trains and stations are no stranger to images of scantily-clad women, many of them telling women to change their bodies.
BUTTOCK ENHANCEMENT, one ad blares. BREAST ENHANCEMENT, bleats another, showing a pouting woman with clementines held to her chest besides a grinning version of herself holding busty grapefruits.
ARE YOU BEACH BODY READY? shouts an ad marketing “THE WEIGHT LOSS COLLECTION” (caps lock theirs).
Some critics have taken to amending the ads with stickers that say "This Oppresses Women," prompting the hashtag #thisoppresseswomen on Instagram.