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'Men's Bar' Kiosk for Skincare First Sign of Retail in Fulton Center

 A 'Men's Bar' kiosk for skincare is slated to open in the Fulton Center, where retail openings have been delayed for months.
A 'Men's Bar' kiosk for skincare is slated to open in the Fulton Center, where retail openings have been delayed for months.
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DNAinfo/Irene Plagianos

Men, have you ever pondered what kind of face moisturizer you need before hopping on the subway? You're in luck.

The first sign of long-awaited retail popped up in Lower Manhattan's most expensive (like $1.4 billion expensive) transit hub, the Fulton Center. It's a kiosk dedicated to men's skincare and grooming.

For now, the Men's Bar, as it's called, is simply an empty, product-free bar, with some stools, and a few signs with male models locked in their best Blue Steel gaze.

A website for the Men's Bar advertises men's lines from several brands including Aveda, Origins and Clinique, with the tag line "come explore the world of premium men's skincare and grooming."

It also lists hours for Men's Bar, which sits at a Broadway and Fulton Street entrance to the hub — Monday to Friday, 7 a.m. to 7 p.m., and Saturday to Sunday, 10 a.m. to 4 p.m. —  but there's no opening date, and an email sent to the address posted on the website bounced back.

Representatives for retail giant Westfield, which is managing the space, did not immediately return request for comment.

There are five floors with space for more than 180,000 square feet of shops and kiosks at the Fulton Center, but so far no retail has opened since the massive hub with a much lauded 53-foot glass oculus opened in November 2014.

Fulton Transit Center
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Westfield

Earlier this year, burger chain Shake Shack announced that it would open in early 2016 in the hub, but Westfield has not announced any retail stores. A spokesman for the MTA said that retail is slated to start opening this fall, but directed questions about the specific stores, including the kiosk, to Westfield.

Representatives for Westfield and the MTA recently told New York Yimby that retail will continue to open through 2016, but did not give any details about openings.

A vice president for Westfield, which also owns all of the retail space in the World Trade Center complex, told CB1 last year that the shops wouldn't be targeted for tourists but would be stores that would benefit the neighborhood.

And now, your moment of men's grooming zen, from the Men's Bar, the face of Aveda's men line: