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'F--- Brunch' Pop-Up Ditches Predictable Dishes for Veggie-Focused Menu

By Nikhita Venugopal | August 4, 2015 12:56pm | Updated on August 4, 2015 6:54pm
 The pop-up held its first event this past weekend in Red Hook. 
'F--- Brunch' Pop-Up Hosts First Event in Red Hook
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RED HOOK — Chef and photographer Julia Sherman almost never goes to restaurants for brunch.

The Clinton Hill resident found that typical brunch menus rarely served food she actually craved and there was always the "predictable egg dish that you can get anywhere," she said.

So she decided to do it her way. 

Sherman collaborated with friends and foodies for the first "F--- Brunch" pop-up that was held in Red Hook on Aug. 2. 

But instead of "classic hangover food," which is often greasy and lacks creativity, Sherman opted for a fresh, vegetable-driven menu.

"I'm really into cooking in a way that preserves the nature of the original ingredient," she said.

Sherman's passion for cooking led to the launch of "Salad For President," a well-known food blog that is described as a resource for recipes, photography and interviews. 

Sherman, who is working on a cookbook with the same name, is also known for creating the MoMA PS1 rooftop salad garden last year. 

Sunday's pop-up, which was held at the otherwise empty storefront at 386 Van Brunt St., featured a $30 prix-fixe menu with non-alcoholic drinks and a free cocktail, said Sherman, who collaborated with Niki Nakazawa, a chef from Mexico City, Arley Marks on cocktails and La Newyorkina for its frozen treats.

For the main course, they served a barley and spiced ricotta salata bowl with an heirloom tomato confit, roasted crookneck squash, wild greens, tiny fried fish and an onsen egg. 

The meal also include tostadas made with heirloom masienda corn by Flatiron restaurant Cosme along with spicy aioli, grilled avocado and Goodwater Farms microgreens topped with pickled coriander vinaigrette.

"Brunch is the kind of thing you want to hang out, you want to take your time," Sherman said. "It's a very social event."

Sherman plans to host future pop-ups at the Van Brunt Street space in the coming months. She will announce the dates on Instagram, Twitter and Facebook