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Williamsburg Pizza Investor Sends Free Pies to Tweeters Who Blast Domino's

By Serena Dai | May 15, 2015 8:24am | Updated on May 15, 2015 11:54pm

Think Domino's is a "purveyor of frozen plastic"?

You could get a free pizza pie from Williamsburg Pizza, a local spot whose investor wanted to criticize the chain with his own promotion.


Ashwin Deshmukh is a partner at Tiny Capital, which is an investor in Williamsburg Pizza.

He finds Domino's to be "purveyor of frozen plastic," he said.

So when he saw Domino's new campaign to order a pie with a pizza emoji tweet, he wanted to fight back on social media, he said.

He announced on Twitter that anybody who tweeted at Domino's with a pizza emoji and the name of their favorite Williamsburg Pizza would get a free pie — on him.

"I thought Domino's should get a taste of some real pizza on social media," said Deshmukh, who's known Williamsburg pizza founder Aaron McCann for a long time.

"It was just a spur of the moment, totally unauthorized. I enjoy sending pizzas to people. No one is unhappy with pizza."

About ten people responded to the promotion, he said. He's already sent about four or five pizzas to people on Thursday and expects to send more on Friday.

The most popular choice has been the Grandma, Deshmukh said — a pecorino, basil, parmigiano-reggiano, olive oil, garlic and mozzarella pizza that usually costs $21.

Deshmukh said he simply loves Williamsburg Pizza and giving pies away. 

It's not uncommon for him to tweet about bringing free pizzas to a bar or show up to friend's workplaces with a few pies, he said.

Wednesday night's giveaway just happened to be inspired by how Domino's pizzas are "the worst," he said.

"I like picking on them," he said. "It’s just insane to me that anyone would live in New York City and order Domino’s."

Deshmukh, who's paying for the pizzas himself, said that people can still get free pizzas from Williamsburg Pizza if they tweet at Domino's and him up until Friday night.

The spot has locations in Williamsburg, at 265 Union Ave., in the Lower East Side, at 277 Broome St., and in the Barclays Center.

But even if Williamsburg Pizza fans miss this round of free pies, they should keep following him and Williamsburg Pizza on Twitter and Instagram, he said.

"Just say hi, you never know what will happen," Deshmukh said. "We might send some pizzas your way."