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$4,500 'Affordable Luxury' Apartments Have Heated Floors and Wine Fridges

  Ten rental apartments, 2 blocks from Madison Square Park, will be hitting the market for $4,500 a month.
41 W. 24th St.
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FLATIRON — “Affordable luxury” three-bedroom apartments are hitting the market in Flatiron, offering balconies, heated bathroom floors and granite countertops for $4,500 a month.

Ten three-bedroom units will soon be available in the eight-story building at 41 W. 24th St., two blocks from Madison Square Park, in what owner Greg Jones described as offering luxury amenities for an affordable rent.

“It’s not affordable as in that it’s rent stabilized, but it’s priced pretty well for the area,” said Jones, whose company GRJ owns the building. “The towers along Sixth Avenue near Madison Square Park are charging $4,000 for studios.”

Jones noted that three people sharing these new West 24th Street apartments would be able to pay just $1,500 apiece.

“They’re terrific apartments for young professionals who have roommates, because you can pay per room," he said.

Each unit in the elevator building has a separate wine fridge, a washer and dryer, bathrooms with floor-to-ceiling porcelain and glass showers and 8-inch-thick oak wood floors, Jones said.

Jones declined to give the square footage of the apartments but said the ones in back of the building will be bigger and the ones in the front will include balconies. The units will hit the market next month, he said.

The building's ground-floor retail space will house Chop Shop, which has one other location in Chelsea, and serves Asian fusion cuisine.

GRJ, owned by brothers Gregory and Graham Jones, purchased the property in September 2014 for $4.7 million and then renovated it, according to online property records.

“There’s a voracious demand for quality and relatively affordable housing in the city,” Jones said. “We look forward to providing that. There’s not much stock on the 24th Street block that compare to this.”