MORNINGSIDE HEIGHTS — Columbia University students pulling all-nighters will soon be able to sate their late-night hunger pangs with cookies brought to their doorsteps.
Insomnia Cookies, the company that delivers snickerdoodles, s’mores and ice cream cookie sandwiches until 3 a.m., is opening its sixth Manhattan location in Morningside Heights July 22.
The shop at 1030 Amsterdam Ave. and West 111th Street is located right across from the university's main quad, and will make deliveries from West 98th Street to West 122nd Street, between Riverside Drive and Central Park West/8th Avenue.
Insomnia Cookies CEO Seth Berkowitz said the expansion hits the company's key markets: college campuses and cities.
“Opening near Columbia University is an extraordinary opportunity for us to combine our strengths in both markets and bolster our presence within the city that we call home,” he said in a statement.
Berkowitz founded the company in his University of Pennsylvania dorm room while an undergraduate there in 2003. In the decade since, the company has expanded to more than 30 locations, including the West Village near New York University and the Upper West Side at 80th Street and Amsterdam Avenue.
Insomnia’s parent company, Serve U Brands, also operates Sliders, a late-night delivery service that sells burgers and fries.
In celebration of the Morningside Heights location’s opening, Insomnia is offering free cookie coupons on its Facebook page.