STUYVESANT TOWN — Upscale consignment chain Second Time Around is poised to open its 11th New York City location in Stuyvesant Town this month, offering women's clothing from high-end brands such as Louis Vuitton and Prada.
Second Time Around, with nine other locations in Manhattan and one in Forest Hills, will open its Stuy Town branch in the third week of July, offering gently used duds in an upscale boutique setting, said Bill Soncini, the chain's president and CEO.
“Every one of our stores is unique,” Soncini said. “It takes on the nature of the neighborhood. Stuy Town will have a different feel than SoHo, for instance. It’s exciting to see how they grow and change. We want to cater to the Stuy Town residents.”
Although the brands of merchandise will vary depending on the neighborhood's tastes, brands that always make it to the shelf include Marc Jacobs, Theory, Chanel, Prada, Michael Kors and Louis Vuitton, Soncini said.
“You won’t see H&M, Forever 21 or Fossil,” he said. “Are we going to take Gap products? Probably not. I hate to say we turn things away. We like to consider ourselves upscale, but it really depends on the flavor of the neighborhood.”
Anyone can come in and shop, but women can also bring in merchandise to sell on a consignment basis. The owner receives 40 percent of the selling price and can reclaim the item within 90 days.
The 1,200-square-foot space, located at 334 First Ave., is still under construction, Soncini said.
“It’s going to be a cool shopping experience, and an upscale environment for the consigners,” he said. “We’ll have merchandise on the perimeter, chandeliers and a very interactive register area.”
Although other Second Time Around locations in the city carry apparel and accessories for men and women, the newest location will only offer women’s fashion, Soncini said. Offerings will include jewelry, handbags, shoes, accessories and apparel, and merchandise will change daily.
Second Time Around, a 40-year-old company, has 42 stores in 12 states.
“We’re very excited about being in the neighborhood,” Soncini said.