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Photo Project Shows Off City Architecture Often Missed by New Yorkers

By Andrea Swalec | April 18, 2013 7:13am

MANHATTAN — Salamanders with crowns grace the carved facade of one building near Central Park South. On a Gramercy Park East residence, passersby can spot detailed cherubs and gargoyles.

The stories of these buildings and 88 more will be told through a new interactive photography project that launched Monday.

Showcasing 90 buildings in 90 days, "Look Up New York" invites locals and visitors to appreciate the beauty of the architecture around them, as shown in black-and-white photographs by architectural photographer Bob Estremera.

A new photograph will be posted online every day with information on each building's highlights, history and notable past tenants.

“Look Up New York stems from the idea that a majority of New Yorkers rarely look up at the city’s fabled skyline as they go about their daily routines,” said Nicole Oge of the real estate firm TOWN Residential, which is hosting the online exhibition.

“TOWN has created Look Up New York as a reminder and invitation for the community to do just that.”

Fans of the urban photography project can contribute their own snapshots by using the hashtag #LookUpNY on Twitter and Instagram.

Hundreds of people have already submitted their own shots of scenes including the top of the Chrysler Building surrounded by fog, an ornate SoHo facade and the diversity of building styles along Central Park South.

This summer, TOWN will select the best photo, which will be featured in an ad in the September issue of New York magazine.

Look Up New York photos of city buildings and user-submitted shots can be found at http://lookupny.com.