NEW YORK CITY — The 2013 mayoral race is hitting the airwaves.
Billionaire supermarket mogul and Republican candidate John Catsimatidis unveiled the 2013 campaign's first radio ad Monday, which aims to introduce voters to the "common billionaire" with a complicated name.
"Have you heard about this guy John Catsimatidis who is running for mayor?" asks a voice in the 30-second ad, which began airing on stations across the city Monday morning.
"You mean the immigrant who came here with nothing, grew up poor in Harlem and is a successful independent businessman?" another answers.
"Yes, that's him. He's a real commonsense guy who knows our neighborhoods. But, most importantly, he's not a career politician. As mayor he won't owe anyone anything. He'll do what's right for us. He'll fight for small businesses and New York's forgotten middle class," the ad says.
The campaign said the ad was produced in-house, but declined to comment on the ad buy's cost.
Catsimatidis is running for the Republican nomination against a crowded field of candidates, including former MTA Chairman Joe Lhota, Doe Fund Founder George McDonald and publisher Tom Allon.