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Celebrate Fashion's Night Out in Eastern and Central Queens

By Paul DeBenedetto | September 6, 2012 12:29pm | Updated on September 6, 2012 1:02pm
Queens Center Mall will be participating in Fashion's Night Out on Thursday.
Queens Center Mall will be participating in Fashion's Night Out on Thursday.
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QUEENS — The fourth annual Fashion's Night Out kicks off Fashion Week in New York Thursday night, but Queens residents don't have to travel to Manhattan to get in on the fashion action.

Shops will be offering everything from frozen yogurt to studded iPad cases along with discounts. Here are some of the events in central and eastern Queens.

Malawi, 187-22 Union Tpke., Fresh Meadows

In the past, this Fresh Meadows boutique has had an African dance class and an African ballet troupe perform as part of Fashion's Night Out. While there won't be any dance classes this year, a YoGo frozen yogurt truck will be parked outside the shop for patrons to enjoy.

"We do some serious shopping here," said Mimi Geier, the shop's owner. "Not much time for anything else."

Returning this year will be performers from the Upper West Side Beacon School, whose music program boasts 11 bands that have played at venues like Arlene's Grocery, Don Hill's and Crash Mansion, according to the program's website.

Queens Center Mall, 90-15 Queens Blvd., Elmhurst

Queens Center will be celebrating Fashion's Night with Shelley Wade and the Z100 Party Patrol coming to the second floor JC Penney wing. They'll be giving away free boxed water, Neuhaus chocolate and Queens Center-related merchandise, like keychains and tote bags. Stores across the mall will also be offering their own promotions.

Steve Madden, for instance, will offer a scratch-off promotion where buyers can win discounts on shoes. And after 6 p.m., the shoe store is giving away free studded iPad cases with every purchase more than $100.

"I just love the energy," said Dawn Simon, a spokeswoman for the mall. "Our retailers step up in a big way."

Indique Hair, 248-12 Northern Blvd., Little Neck

This boutique will feature discounted hair consultations by celebrity stylist Kimmi Hendrix with every purchase from 1 p.m.-3 p.m.. It will also be offering up a 15-percent-off sale on their two new collections.

The SEA Collection is the company's new South East Asian hair extension, and the Angela Simmons collection is a collection of hair extensions marketed by the daughter of Run DMC legend Jospeh Simmons, also known as Rev. Run.

For those who can't make it out to the shop, the store's website will be having special discounts all day.

"We love the buzz in the city," said Indique spokeswoman Yannize Joshua. "Everyone's out, everyone's shopping, everyone's excited. It's fall, it's Fashion Week, it's one big party."