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Read the press release here.

Temporary Apple Store Mirrors SoHo Charm

By Andrea Swalec | November 3, 2011 7:06am
The temporary store is heavy on exposed brick and light on Apple logos.
The temporary store is heavy on exposed brick and light on Apple logos.
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DNAinfo/Andrea Swalec

SOHO — Shoppers at New York's latest Apple store on Greene Street will find  the company's typcial style mixed with SoHo charm.

The design of the temporary store at 72 Greene St., which was first reported on by Racked, has a rustic feel and SoHo's distinctive columns, DNAinfo saw on a Wednesday afternoon visit to the store.

The outlet covers three floors, with Apple goodies on display on the ground floor, the "Genius Bar" of repair workers on the lower level and space for workshops upstairs.

Shopper and SoHo resident Scott Thode said he was impressed by the store, which employees said opened on Oct. 22.

"Everything Apple designs is amazing, even a temporary store," he said.

The main SoHo Apple store at 103 Prince St. is being renovated and expanded into a neighboring former post office, SoHo Alliance president Sean Sweeney confirmed in March.

72 Greene St., a huge building with a cast iron facade, was built in 1873, according to NYC-Architecture.com.
72 Greene St., a huge building with a cast iron facade, was built in 1873, according to NYC-Architecture.com.
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DNAinfo/Andrea Swalec

72 Greene St., a huge building with a cast iron facade, was built in 1873 and was known as "the King of Greene Street," according to NYC-Architecture.com.

Shopper Melissa Alexander, 36, said she liked the laid back design of the temporary store but that Apple's other stores in the city are more convenient.

"All the other stores have just one floor. I like that because you can get in and out quickly," she said.

Renderings released in August of an Apple store planned for Grand Central show light wood tables and chairs that blend with the pale stone and chandelier-lit background of the terminal's east mezzanine.

Information on when Apple plans to reopen the Prince Street store was not immediately available.