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Even New York's Bagels are Behind the Jets

By DNAinfo Staff on January 23, 2011 1:02pm  | Updated on January 23, 2011 1:00pm

By Gabriela Resto-Montero

DNAinfo Reporter/Producer

UPPER EAST SIDE — Let's hope the Jets' defense doesn't have a hole in the middle.

H&H Midtown East Bagels is cheering on the Jets against the Pittsburgh Steelers Sunday — with special green-dyed bagels.

The plain bagels dyed green have been selling like hot cakes at the shop on Second Avenue, between East 80th and East 81st Streets, since bakers started rolling out the Jets edition late last week, said Milton Verdugo, 45, H&H Bagels manager.

The store completely sold out of their green and white cookies, a takeoff on New York's classic black and white cookies, by Sunday morning.

"We sold about 10 dozen out, that's not bad," Verdugo said of the frosted cookies. "People really like them."

With a victory Sunday afternoon, Verdugo said the shop would make even larger batches of the green-hued food for watch parties.

"I hope they win," he said of the Jets.

Fans around Manhattan started rallying for Gang Green since last week, beginning with a Times Square rally.

New York-based rapper, Consequence, even countered Pittsburgh rapper Wiz Khalifa's "Black and Yellow" Steelers anthem with his own "J.E.T.S. (Put Your Arms Out)" single.