Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

Derek Jeter Voted 'Most Marketable Player,' Survey Says

By DNAinfo Staff on July 19, 2010 8:03pm

Derek Jeter makes $6 million each year endorsing Nike, Ford, Gatorade and Gillette among others
Derek Jeter makes $6 million each year endorsing Nike, Ford, Gatorade and Gillette among others
View Full Caption
AP/Julie Jacobson

By Yepoka Yeebo

DNAinfo Reporter/Producer

MANHATTAN — Yankees captain Derek Jeter was voted the "most marketable player" in Major League Baseball in a survey released Monday by SportsBusiness Daily.

The shortstop, who has won five World Series titles with the New York Yankees, makes $6 million each year endorsing Nike, Ford, Gatorade and Gillette among others, the sports trade website reported.

Jeter, 36, earned 80 percent of all first-place votes in the survey, which put him at the top of the list for the third time — he was also voted "most marketable" in '03 and '05.

SportsBusiness Daily said the survey was given to corporate brand managers, marketing executives, agencies and baseball media who were asked to rank the five most marketable baseball players in the major league.

The list of the top 10 marketable MLB players rated St. Louis Cardinals star Albert Pujols and Minnesota Twins catcher Joe Mauer numbers two and three, respectively.

Two other top-10 money makers also play for New York teams: David Wright, third base for the New York Mets was ranked at number eight and Alex Rodriguez, third base for the Yankees, took ninth place.