Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

Jimmy Choo Debuts $600 Sneaker Line

By Test Reporter | April 23, 2010 2:15pm | Updated on April 23, 2010 1:37pm
At Jimmy Choo's Web site, orders for most trainer styles are already on waitlist.
At Jimmy Choo's Web site, orders for most trainer styles are already on waitlist.
View Full Caption
jimmychoo.com

By Tara Kyle

DNAinfo Reporter/Producer

MANHATTAN — Well-heeled women aiming to look just as good in the gym as on the runway, take heart: designer Jimmy Choo has entered the sneaker market.

Beginning in May, the shoes by the Malaysian-born designer will be available in May online and at all Jimmy Choo stores, including the Manhattan branches at 645 Fifth Ave. and 716 Madison Ave.

The pre-fall collection offers "trainers" — the word for "sneakers" favored by the London-based brand — in high and low top styles in white, black, taupe and purple.

Prices range from $465 for a low top option in taupe suede and patent leather, to $595 for purple high tops in “exotic elaphe snakeskin” — for the less sartorially-inclined, "elaph" is a non-venomous, black-skinned reptile also known as a "rat snake."

Of the six styles listed for order at Jimmy Choo’s website, four are already on waitlist.