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New Bar Will Set its Prices Like the Stock Market, Will Fluctuate With Demand

By DNAinfo Staff on March 26, 2010 10:28am  | Updated on March 26, 2010 9:39am

The Exchange Bar will allow its prices to fluctuate.
The Exchange Bar will allow its prices to fluctuate.
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Spencer Platt/Getty Images

By Mariel S. Clark

DNAinfo News Editor

MANHATTAN — How about a little bear or bull with your beer? A new Gramercy bar and restaurant will let its prices of food and drink rise and fall like stock prices by basing them on customer demand, Reuters reports.

The Exchange Bar and Grill, located on 3rd Avenue near 21st Street, will present drink and food prices via a ticker tape menu, according to the news service.

And the prices will increase and decrease in 25-cent increments as customers buy more or less.

It's likely the prices will not move past a $2 change in either direction,  Reuters predicts. For example, the price of hot wings would most likely stay in the range of $5 to $9, based on how many people are chowing down on them.

As the wings head to the more expensive end of the range, analysts looking at the restaurant predict the price for other offerings, such as chicken fingers, will drop in cost.

Exchange's grand opening is scheduled for April 1, according to the restaurant's Web site.