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Beyonce Launches New Fragrance at Star-Studded Party in Union Square

By DNAinfo Staff on February 3, 2010 3:07pm  | Updated on February 3, 2010 3:05pm

Superstar Beyonce launched her fragrance
Superstar Beyonce launched her fragrance "Heat" Tuesday at a Union Square party. Television host Sherri Sheperd tweeted about the event.
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SherriESheperd Twitter

By Gabriela Resto-Montero

DNAinfo Reporter/Producer

UNION SQUARE — Superstar Beyonce Knowles celebrated the launch of her new fragrance with an exclusive party at Union Square Tuesday.

The stars, including the singer's husband Jay-Z and Usher, turned up to support the fragrance, Heat.

In honor of the scent, 15 Union Square was lit up in red.

Swirling video images of Beyonce were projected onto the ceilings and windows visible to fans crowded on the sidewalk hoping to catch a glimpse.

Television host Sherri Sheperd tweeted pictures of the attendees, which included Beyonce's former Destiny's Child bandmate, Michelle Williams.

Sheperd shared her thoughts on what Beyonce's next project should be.

"I want Beyonce to get pregnant!"