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Designers Launch 'Fashion for Haiti' Campaign with New T-Shirt

By DNAinfo Staff on January 25, 2010 6:16pm  | Updated on January 25, 2010 6:22pm

This logo will be printed on
This logo will be printed on "Fashion for Haiti" campaign t-shirts that will be sold to benefit Haiti earthquake relief beginning on Feb. 12.
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CFDA

By Jennifer Glickel

DNAinfo Reporter/Producer

MANHATTAN – America’s fashion designers have come together to raise funds for the Haitian earthquake relief efforts by selling a “Fashion for Haiti” T-shirt beginning Feb. 12.

“The tragedy in Haiti has affected everyone and most of us individually have given money for relief,” fashion designer Diane von Furstenberg said in a statement. “However, I think it is now important to send a message and create a channel for funding from fashion as an industry.”

The Council of Fashion Designers of America will sell T-shirts manufactured by Theory displaying a logo designed by Peter Arnell, who designed the logo for the “Fashion for America” campaign after the Sep. 11 attacks. The shirts will cost $25 and will be available online and at retailers across the country in both women’s and men’s styles. Proceeds from the T-shirt sales will go to the Clinton Bush Haiti Fund.

“The devastation in Haiti has touched us all deeply,” said Tory Burch in a statement. “Now more than ever is the time to ban together and help them get back on the road to recovery.”

The green and black logo reads “To Haiti With Love,” with an outlined map of Haiti in the place of the actual word. Below this is the tagline “Hope Help Heal Haiti.”

“As we watch the story unfold in Haiti, it is our obligation to act,” said Andrew Rosen, President & CEO of Theory. “We must move quickly to raise the much needed money and support for the relief efforts that are beginning now, and that will be required in the months and years to come.”