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The DNAinfo archives brought to you by WNYC.
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tags

branding

Recent Headlines
Upper West Side »

Tenants in the three Riverside Boulevard buildings signed a petition to change the names. 

Williamsburg »

Booker Todd Patrick said the organizer didn't up the concert budget after getting a Vitamin Water deal.

Greenwich Village »

The university might rename itself as part of a comprehensive rebranding, a source said.

Harlem »

Neighborhood boosters said they want to help businesses but maintain the integrity of the Uptown hub.

Downtown »

Some Financial District residents want to rechristen the neighborhood South Manhattan, or SoMa for short.

Midtown & Theater District »

The Pop-Tarts store features far-out creations including Pop-Tarts sushi, which wraps the pastry in a fruit roll-up.