Marjorie Vail, whose first child was stillborn, wants to raise awareness and research money.
The winner will get $500, free hamburgers for a year and $1,000 for a charity of their choice.
The new kids' pageant is designed to be more affordable and accessible than other contests.
Male stars of some of Broadway's hottest shows will perform for charity at NYU.
The pageant will raise funds for AIDS/Lifecycle.
Actress and dancer Joanne Nosuchinsky beat out 200 other competitors in the weekend event.
About 200 contestants will compete for titles at this weekend's Miss New York USA Pageant.
Johanna Sambucini was crowned the winner of the Miss New York USA pageant Sunday night.
DNAinfo profiled 13 contestants from the city who will compete in the Miss New York USA pageant.
Miss New York Davina Reeves reportedly snuck onto a float meant for Miss USA at the Thanksgiving Day Parade.
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