Queens Borough President Melinda Katz allocated $200,000 for the project.
Go Smart NYC was launched this week in Ridgewood, Glendale and Maspeth.
Cars will be banned on West Drive, but they'll still be allowed on Prospect Park's East Drive.
Residents and leaders would like to see the entire park car-free.
The improvements are the first phase of redesign plans for the roadway, nicknamed "Boulevard of Death."
The Plaza de Las Americas at 175th Street and Broadway will be transformed into a town square.
The city plans to reduce speeding and give pedestrians more time to cross streets without cars.
The blueprint is part of Vision Zero, the city's plan to eliminate traffic fatalities in New York.
The city plans to bring more speed limit signs and lights timed for pedestrians to the priority areas.
Officials unveiled plans for 20 mph zones, shorter pedestrian crossings and other safety upgrades.
The announcement follows the death of a 14-year-old boy at Caton Avenue and East Seventh Street.
The price of a yearly bike share membership will increase to $149, officials said.
Shu Fan Haung, 82, died from her injuries after she was hit while crossing South Street last week.
The city's 23 cameras have recorded 183,000 violations since January, officials said.
The new plaza is also meant to help reduce traffic-related injuries and deaths.
Get our daily New York City news and alerts!
Thank you for signing up!
Would you like to sign up for additional newsletters?
Thank you for signing up for additional newsletters.