Residents of Park Slope rejoice: You can now geofilter your Snapchats!
Big @Snapchat news in Brooklyn. pic.twitter.com/Vd7358AyEm
— Brad Gerick (@Gerick) June 1, 2015Park Slope's brand new Snapchat filter features the neighborhood's name in a bold sans-serif font and the MTA-trademarked F and G train logos. The filter will be great for those who selfie while working shifts at the Food Coop or attending P.S. 321 Parent Committee meetings ... but this is more likely the province of Park Slope-dwelling millenials who make noise on school nights, live with their parents, and have controversial wifi network names.
For the uninitiated, Snapchat's geofilters are location-specific, transparent slides bearing the name of a neighborhood. Users can add them to their Snapchat photos and videos to let recipients of their snaps know where they are.
Snapchat recently opened up geofilter creation to its user communtity: anyone is free to design and submit geofilters to the Snapchat team for consideration.
New York City's Snapchat geofilter game, by borough and neighborhood, is one of the strongest in the nation, rivaled only by San Francisco. Among the NYC's most memorable filters are Manhattan's, which evokes the title card of Woody Allen's 1979 film of the same name, and the Lower East Side's graffitti-style filter.
Whether Park Slope's new filter captures the spirit of the neighborhood is up for debate. The text itself is nondescript, and while the F and the G do indeed service the Park Slope area, they're also the primary modes of subway transportation for much of Cobble Hill, Boerum Hill, Carroll Gardens, Gowanus and Red Hook (not to mention that the use of the MTA's protected designed appears to be in violation of Snapchat's geofilter guidelines.
Will you be using this geofilter this summer — perhaps while working your volunteeer shift at Celebrate Brooklyn?
