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Read the press release here.

New Cadillac Headquarters Coming to SoHo in 2015

By Danielle Tcholakian | September 25, 2014 8:50am
 Cadillac is opening a global headquarters in SoHo in 2015.
Cadillac is opening a global headquarters in SoHo in 2015.
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Getty Images/Scott Olson

SOHO — Cadillac is opening a new global headquarters in SoHo next year, according to a press release from General Motors.

The move is part of a "strategic realignment" that is splitting Cadillac off as a separate business unit.

Cadillac President Johan de Nysschen in a statement lauded SoHo as a mecca for Cadillac's "premium-brand consumers."

"There is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York," de Nysschen said. "Establishing our new global headquarters in SoHo places Cadillac at the epicenter of sophisticated living."

De Nysschen's statement said that in moving to SoHo, the company is looking to "develop attitudes in common with our audience."

According to the press release, the new headquarters will be somewhere with "modern loft offices" and room for a "multipurpose brand and event space" — but the press release does not give an address, and community leaders have been given no heads up on exactly where or how big the company's set-up will be.

"We here just cannot imagine a building in core SoHo that fits that description that it could be," said Sean Sweeney, director of the SoHo Alliance, noting that "a brand new glitzy office building" is being built on the BP gas station on Lafayette Street and Houston Street within a year or two. But Cadillac is projected to move here in 2015.

"If it's just corporate headquarters, it could be any building," Sweeney said. He wondered if "multipurpose brand and event space" meant a showroom, in which case he speculated they might move to a building at Hudson Street and Broome Street near the Holland Tunnel, which currently houses an auto showroom for a membership-based classic car club.

"However, I just cannot imagine Cadillac moving to the mouth of the Holland Tunnel into an old printing-industry building," he said, noting reports that Cadillac executives have referred to their new home as "a loft building in trendy SoHo."

"So that also seems like not a new commercial building," Sweeney said. "But the Holland Tunnel? Trendy?"

Cadillac spokesman David Caldwell did not respond to email or voicemail requests for information.

The press release credited Gov. Andrew Cuomo with facilitating the company's relocation to New York, but Cuomo's office also did not respond to an inquiry about the company's new address.

CORRECTION: An earlier version of this story indicated the building near the Holland Tunnel was vacant. It is occupied by a classic car club.