Bobby Flay Stars in Video for Spoof Bed-Stuy Restaurant
BEDFORD-STUYVESANT — A new video spotlighting a spoof restaurant in Bed-Stuy lampoons the burgeoning foodie community with the help of a meat glove, seahorse sashimi and a guest appearance by celebrity chef Bobby Flay.
The video about Underfinger, a faux restaurant dreamed up by writers from food blog 'The Infatuation' in May, was shot to document the one-night-only sold out dining experience inside the Do or Dine restauraunt led by fake "head chef" named Jasper Paulsen.
"Food is not something that you consume, but something that consumes you," deadpans the actor who plays Paulsen, who supposedly served as a private in the Danish military before leaving behind military service to instead "fight the war inside of peoples' mouths."
"Every menu that I create tells a story. A sad, and delicious story," Paulsen continues.
The roughly five-minute video, written by blogger Chris Stang and filmed in the backyard of Do or Dine during the June 9 faux restaurant event, which served up real food to real patrons who paid $150 each for the privilege to participate in the bizarre parody.
The meal, and accompanying video, features Paulsen's imaginary "farm-to-finger" dining along with special guests incuding Do or Dine owner and Food Network star Justin Warner, and celebrity chef Bobby Flay.
Flay gushes over the fake cuisine, adding that he would try to get a summer job working in Paulsen's "kitchen."
"I just want to be in there for like just a couple of weeks," Flay says in the video. "I know I can get some stuff out of it."
Warner, meanwhile, waxes eloquent about the fake chef's technique of ignoring food preperation while checking his cellphone.
"I'm hardly surprised by Chef Paulsen's style," Warner says in the video. "I mean, it makes sense. By being completely hands off, he's entirely hands on."
The meal featured wearable — and edible — charcuterie gloves made with cured meats, a seahorse sashimi dish lit on fire at the table and sea bream fishticks served on top of a lego set.
It also included sweetbread in a coffin with edible flowers in honor of Paulsen's "deceased grandmother."
"They were disgusting, but I loved her very much," Paulsen says. "So I made my sweetbreads in honor of the last time I saw her."
Still, like so many cutting-edge restaurants in the big city, the video ends with an obituary to the too-soon closure of Underfinger, which they explain was shuttered "due to a faulty website."
"Chef Paulsen has since returned to Copenhagen to open a new restaurant on a boat," the video says. "Thus far it has been highly unpopular."