The lobster roll chain's 1,500-square-foot space at 685 Third Ave., launching on Wednesday, will open up into an outdoor space that the owners hope will become a mini oasis for local office workers.
"This is a totally unique location," said Ben Conniff, vice president of Luke's Lobster, in an email. "We have honestly avoided Midtown for a long time because there are so many cookie cutter spaces and generally [a] humdrum food scene.
"This is different. It's a quirky-shaped, single-story space tucked off the avenue with a whole verdant park attached."
The 100-foot-by-35-foot outdoor space has room for 40 seats and will feature a wall of live plants along with a waterfall, Conniff said.
"Rather than a typical harried stand-in-line-and-head-back-to-your-desk Midtown lunch, you'll be very tempted to hang out in an oasis where you can forget your job for a few minutes," Conniff said.
Just like Luke's Lobster's other locations, the menu will feature Maine-style lobster, crab and shrimp rolls, ranging in price from $8 to $15, plus microbrews and New York wines. The 30-seat indoor portion of the restaurant will have entrances on both 43rd Street and 44th Street.
The Midtown East Luke's Lobster will be open seven days a week from 11 a.m. to 9 p.m., with a daily happy hour from 4 to 7 p.m. offering half off all Maine microbrews.
Luke’s Lobster also has locations in the East Village, Financial District, Upper East Side, Upper West Side and Brooklyn Bridge Park.