Luke's Lobster Location in 'Humdrum' Midtown Has a Park and a Waterfall

By Heather Holland on July 15, 2014 8:35am 

MIDTOWN EAST — Luke’s Lobster is opening its largest outpost yet in Midtown East this week — complete with a garden and waterfall.

The lobster roll chain's 1,500-square-foot space at 207 E. 43rd St. near Third Avenue, launching on Wednesday, will open up into an outdoor space that the owners hope will become a mini oasis for local office workers.

"This is a totally unique location," said Ben Conniff, vice president of Luke's Lobster, in an email. "We have honestly avoided Midtown for a long time because there are so many cookie cutter spaces and generally [a] humdrum food scene.

"This is different. It's a quirky-shaped, single-story space tucked off the avenue with a whole verdant park attached."

The 100-foot-by-35-foot outdoor space has room for 40 seats and will feature a wall of live plants along with a waterfall, Conniff said.

"Rather than a typical harried stand-in-line-and-head-back-to-your-desk Midtown lunch, you'll be very tempted to hang out in an oasis where you can forget your job for a few minutes," Conniff said.

Just like Luke's Lobster's other locations, the menu will feature Maine-style lobster, crab and shrimp rolls, ranging in price from $8 to $15, plus microbrews and New York wines. The 30-seat indoor portion of the restaurant will have entrances on both 43rd Street and 44th Street.

The Midtown East Luke's Lobster will be open seven days a week from 11 a.m. to 9 p.m., with a daily happy hour from 4 to 7 p.m. offering half off all Maine microbrews.

Luke’s Lobster also has locations in the East Village, Financial District, Upper East Side, Upper West Side and Brooklyn Bridge Park.

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