Eataly's Wine Store Slashes Prices Ahead of 6-Month Closure

By Heather Holland on April 8, 2014 2:03pm 

FLATIRON — Eataly’s wine store is offering a 25 percent discount on all wines just ahead of its six-month closure, which is set to begin on Sunday.

The State Liquor Authority ordered Eataly Vino to close as a penalty for violating its rules — but until then, the 200 Fifth Ave. shop is slashing prices of more than a thousand bottles and cases, according to Alan Lam, a sales associate.

“Eataly specializes in Italian wines, but it’s got a good selection of local wines from New York as well,” Lam said.

Highlights include the La Porta di Vertine rose from Tuscany, which is especially good for the spring and summer, and is normally priced at $19.80, he said.

“It’s a good, very refreshing rose and it can only be found in Eataly,” said Lam.

Lam also mentioned the Ravines white wine, which hails from the Finger Lakes and uses a German grape called Gewurztraminer. The sale reduces the price from $18.80 to $14.10.

“It’s very smooth, with soft tannins and it goes great with a meal,” he said.

The SLA suspended the wine store’s license earlier this year, as a part of settlement between the state and Eataly owner Mario Batali.

In addition to the closure, the store paid a half-million-dollar fine for having interests in the manufacture or wholesale of wine and for lying about its business intentions, according to SLA documents.

Eataly Vino will reopen sometime in October, Lam said.

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