UPPER EAST SIDE — This egg hunt isn’t just for little ones.
The event, which is powered by a mobile app that guides participants through the hunt, will let winners take home some very grown-up prizes, including pendants created by Fabergé.
Jeff Koons, Ralph Lauren, Martha Stewart and fashion photographer Bruce Weber are among those who contributed sculptures, all of which are stand about 2-and-a-half-feet tall. Chocolatier Jacques Torres even created a 100-pound chocolate egg decorated with the New York City skyline for the competition.
Those who want to participate can download a smartphone app that allows them check in at each egg. Once 10 people have checked in at an egg, or “cracked” the location, the egg will be added to an interactive map.
Hunters who check in at eggs are automatically entered into a sweepstakes to win prizes from Fabergé. The more eggs people collect, the better their chances of winning prizes.
The Upper East Side has been a prime hunting location. At least 19 egg locations in the neighborhood have been cracked so far and added to the map. Creations by designers Carolina Herrera and Maggie Norris have been spotted along Madison Avenue.
The hunt will culminate in a live auction of the sculptures at Sotheby’s to raise money for Elephant Family, an organization that protects Asian elephants, and Studio in a School, a nonprofit that brings arts programs to New York City schools.
All of the eggs will be on display at Rockefeller Center April 18-25 for a free public exhibit.