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TriBeCa's Video-Game-Inspired Kids' Gym Powers Down

By Irene Plagianos on June 26, 2013 8:08am 

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 Exerblast Closing
TriBeCa's Exerblast Gym Closing
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TRIBECA — It’s game over for a TriBeCa children's gym.

Exerblast, a family adventure gym at 100 Reade St. that combined the visual experience of video games with fun group workouts, was slated to close Wednesday, the company said.

The two-year-old gym decided not to renew its lease in TriBeCa, but is looking for other places to open, said Thomas Currier, a company representative.

“The company is taking this opportunity to reflect on the growth of its business and consider other locations that better accommodate Exerblast as a premier children's adventure gymnasium,” Currier said in an emailed statement.

The idea for Exerblast came from Kate Gyllenhaal, a personal trainer and TriBeCa mom, and her friend Susan Jennings, who wanted to get families to exercise together, as well as fight obesity and curtail technology addictions, DNAinfo New York reported when the gym first launched in 2011.

The two-floor, 6,400-square-foot studio featured 45-minute “Blast” sessions that included avatar-led warm-ups and an obstacle course with a rotating climbing wall.

Exerblast catered to kids age 5 and up but also had programs for toddlers and babies. Prices ranged from $25 for one session to $1,667 for a year membership that included nine visits per month.

Currier did not comment on when, or where, a new Exerblast may open.

OPENINGS

The Butterfly, a new specialty cocktail and comfort food restaurant, has opened at 255 West Broadway, Tribeca Citizen reported. The Wisconsin supper-club-inspired eatery, developed by acclaimed chef Michael White, features small plates including bratwurst sliders, rueben croquettes, entrees such as buttermilk fried chicken and a host of classic American cocktails, with a twist.

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