Williamsburg Rental to Simulate 'Boutique Hotel' With 'Ace Hotel Vibe'

By Meredith Hoffman on June 20, 2013 8:07am 

WILLIAMSBURG — For all affluent New Yorkers who've tired of the typical luxury apartment, one new waterfront rental strives to bring them a permanent, high-end riverside vacation — they can use bocce ball courts, a waterfall-bedecked courtyard and a two-level fitness center all without having to leave home.

The soon-to-open 248,000-square-foot building at 50 N. 5th St. aims to offer a "boutique hotel-style environment" with 229 apartments in the former location of a carpet company, the edifice's owner and realtor said.

“The concept...was to elevate the living experience for residents while they are at home to a level they typically engage in while out socializing throughout NYC," said David Maundrell, founder and president of aptsandlofts.com, which is handling the property's rentals." The high level of design and unrivaled amenity program is more similar to what you would find in a hotel, not a rental development in Brooklyn."

The amenities also include a landscaped roof deck, a basketball court, a billiard room and a lobby opening up to a courtyard (where the waterfall can be found), the company announced.

A partner at Mack Real Estate Group, the building's owner, said the rental was designed to rival "lifestyle hotels."

"[It] sets itself apart from other buildings by offering residents a sophisticated property that is on par with some of the most in-demand lifestyle hotels in terms of overall design, high-quality finishes and amenities,” Mack partner Robert Feidelson said.

The building, which will open for rentals later this summer, is designed to appeal to the "young" and "social" residents of the neighborhood, Maundrell said, comparing the lobby to Manhattan's Ace Hotel.

"There's a big communal table where people can chill. It's a place where people can hang around on their iPads similar to the vibe of the Ace Hotel," he said, boasting other "more social" amenities like the bocce ball court and lounge with a big screen TV and bar.

Maundrell said the gym would be one of the best fitness centers in any new Brooklyn development.

"One level is cardio and the other has more weights, and it opens to an indoor basketball court," he said. "Our demographic is very young and we expect a group that's very into being physically fit because they're so social."

And after their exercise ends, Maundrell knows just where to point them.

"There's a common roof area where you can chill, have a beer," he said. "It's yet to be determined how much rent is going to cost....but it'll be worth the price."

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