MIDTOWN EAST — Insomnia Cookies, the popular late-night cookie delivery service, will be opening a brand new location in Midtown East in the next couple of weeks — expanding its delivery range to all of Manhattan for the first time.
With a growing demand for late-night sweets for delivery, Insomnia Cookies will be opening its fifth store in Manhattan on 53rd Street between Second and Third Avenues, said a spokeswoman for the company.
“The area was what we were looking for, with the mixture of hotels, nightlife and residential population,” said Renee Sarnecky, marketing manager for Serve U Brands, Insomnia’s parent company. “It also helps our delivery range. We’re now able to deliver all over Manhattan.”
The layout of the new store will mirror its other Manhattan locations, which focus primarily on deliveries, but offers a sit-down bar for those who want to hang out, Sarnecky said.
Currently, Insomnia Cookies has outposts in Murray Hill, Upper West Side, Upper East Side, and the West Village.
Most of the offerings will stay the same, including chocolate chunk cookies, s’mores deluxe cookies and its chocolate chip brownie.
Unlike most of its Manhattan locations, however, the new store will offer ice cream and ice cream sandwiches year round, Sarnecky explained.
Construction of the store has already begun, and the store will open in the next couple of weeks, although an exact opening date is not yet set, she said.
For its grand opening, the store will offer free cookie coupons on its website and social media pages. A delivery special of three chocolate chunk cookies for $2 will also be available during the opening.
The retail portion of the store will be open from 10 a.m. to 3 a.m., and deliveries end at 2:45 a.m.
“A lot of our locations, aren’t based around student population,” Sarnecky said. “We want to hit everybody that would indulge in that late night delivery. We have a lot of families that come in and bring their kids here. It’s a very nice mix of atmosphere.”