London Candy Company Sours on Carnegie Hill and Moves to Bleecker Street

By Victoria Bekiempis on April 30, 2013 7:22am 

CARNEGIE HILL — This candy shop isn't sweet on the Upper East Side.

The London Candy Company, on Lexington Avenue at East 94th Street, closed its doors on Sunday because of faltering foot traffic and plans to move to Greenwich Village, company officials said.

Owner Jigs Patel, 35, hopes the new location at 267 Bleecker St., between Sixth and Seventh avenues, will draw more locals and tourists, becoming a destination rather than just a neighborhood shop.

"People are a lot more reluctant to come uptown," he said.

Patel — who grew up in London, where his parents ran a candy shop — envisions London Candy growing into a national chain with outposts in every major U.S. city. He wants the new Village store to serve as a flagship for the brand, which he just launched with the Upper East Side store at 1442 Lexington Ave. two years ago.

"In New York, I feel that 94th and Lexington is not that," he said of his hope for brisk business. 

The new location will sell the same signature British treats as his uptown shop, such as Cadbury Creme Eggs and Crunchie bars — which, unlike American candies, boast more cocoa and real sugar, Patel said. London Candy will also continue serving coffee.

Patel, who lives on the Upper East Side, also didn't rule out a return to the neighborhood.

"It's not to say we're never coming back uptown, but we would be located in the 70s," he said.

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