Bleecker Bob's Could Keep Record Counter Inside New Frozen Yogurt Shop

By Andrea Swalec on March 8, 2013 6:57am 

GREENWICH VILLAGE — Looking for some vanilla with your vinyl?

A national frozen yogurt chain has signed a lease at the decades-old West Third Street record store Bleecker Bob's Golden Oldies, with a proposal to retain a portion of the iconic record store at the address.

The self-serve dessert seller Forever Yogurt is in talks with Bleecker Bob's management for the fro-yo and music combo, Forever Yogurt franchise CEO Mandy Calara said Thursday.

"We're talking with them about a counter with their inventory," he said. "And we're decorating the place so it carries on the design of Bleecker Bob's."

Bleecker Bob's manager Chris Wiedener confirmed that management of the 118 W. Third St. shop is considering the two-in-one idea, but said the concept seems geared primarily toward desserts — not music.

"It would be more [like] a yogurt-slash-coffee shop with a small space for music," he said. "In theory, it might be fine."

Forever Yogurt, a Chicago-based company that serves 16 flavors of frozen yogurt and more than 40 toppings, inked the deal for the space last month, broker Limor Eliyahu at Point NYC Real Estate Marketing said.

Bleecker Bob's revealed on its Facebook page Wednesday morning that "another chain of self serve yogurt/coffee/hot chocolate cafes" would be coming once its lease ends. Management plans to keep the store open through the end of May and perhaps hold a sale, Wiedener said.

A few blocks away, another longtime Greenwich Village record store, Bleecker Street Records, is also due to lose its lease soon, as DNAinfo.com New York reported.

Forever Yogurt, which plans to open additional locations in Brooklyn, Midtown and on the Upper East Side, prides itself on paying tribute to its environs in the designs of its stores, Calara said.

"We try to keep every store unique and different from each other," he said. "It's about appreciating the neighborhood itself and the elements that are special for that neighborhood."

The frozen yogurt shop is slated to open in June. 

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