Third Avenue Ale House to Serve Craft Brews in Former Brother Jimmy's Space

By Kiratiana Freelon on November 13, 2012 8:29am 

UPPER EAST SIDE — Cheers, neighborhood beer lovers! 

Third Avenue Ale House, owned by the restaurateurs behind the Amsterdam Ale House, will soon open on the Upper East Side, at 1644 Third Ave.

The restaurant, slated to carry more than 100 brews, is expected to be up and running by the end of the year, owner Tal Lavi, 40, said.

In addition to brews, the bar will boast a menu of food made entirely from fresh ingredients, Lavi said. 

Lavi said that the Amsterdam will serve as the model for Third Avenue, which will open in the former Brother Jimmy's BBQ space.

"Basically what we're trying to do is kind of a copy of Amsterdam," he said, but "it's going to be a little bit different." Asked how the two would differ, Lavi said that all the details had not been ironed out.
However, he expected that the menu would most likely place more emphasis on traditional American favorites than regular pub grub. 
Another owner, Jacob Rabinowitz, said in a statement: “Yesterday's pub food was anything that you could fit in a deep fryer. Today's pub fare includes lamb burgers and bison burgers, hummus and plenty of salads."
One hundred sorts of suds will be served — around 30 draft and 70 bottled varieties, Lavi said.
That includes microbrews and hand-pumped cask ale. 
So what prompted the hospitality group to set up shop on the other side of town?
"We have a lot of customers that were coming from the East Side and telling us, 'I wish we had this space in the East Side,'" Lavi said. "And we saw a nice corner in the space of the former Brother Jimmy's, so we're trying to save them the trip."