Macy's Flower Show Features Brazilian Theme

By Ben Fractenberg on March 24, 2012 12:10pm 

MIDTOWN — The 38th annual Macy's Flower Show takes inspiration this year from Brazilian modernist landscape artist Roberto Burle Marx.

The show, called "Brasil: Gardens in Paradise," will be housed for the first time in a tent along Broadway from 35th to 34th streets from March 25 to April 7 while renovations are made inside the store. There will be native Brazilian flora including rare palm, papya and citrus trees.

“This year, a tour through Macy’s Flower Show is a tour through Brasil. Our vast, landscaped gardens reflect everything from the dense rainforests of the Amazon, to colonial Brasil, as well as the colorful inner cities and the beautiful gardens framed by the starkly modern architecture of Brasilia,” said Robin Hall, senior vice president of Macy’s Entertainment Group in a statement.  

Burle Marx is known for introducing modernist landscape architecture to Brazil through is parks and gardens.

Architecture and sculputers in the show highlight his aesthetic.

Window displays along Broadway celebrate the country's Carnival celebration, with bejeweled mannequins surrounded by exotic plants and flowers.

The tent also features a 10-foot tall toucan, made in part out of multicolored flowers.

“The signature of each of Macy’s five Flower Shows this year will be a huge brilliantly colored topiary toucan created from organic materials like button flowers and exotic black leaves that along with the glorious gardens will truly capture the color, complexity and the diversity of this vibrant South American country,” said hall.

There will also be flower displays inside the store, including a Gucci garden featuring flowers that smell like their spring fragrances.

Two weeks of in-store performances, fashion shows and cooking demonstrations take place during the show.

Judy Collins is set to play the Herlad Square location show's opening day this Sunday at noon.

Also performing on Sunday from 11:30 a.m. to 1 p.m. is the group DanceBrazil, who will showcase a fusion of Afro-Brazilian movement, contemporary dance and Capoeira.

The show is free to the public and open during normal business hours.

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