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Move Over Gossip Girl, Get Ready for the Witches of 666 Park Avenue

By Amy Zimmer | September 21, 2011 7:24pm
The producers of
The producers of "Gossip Girl" are behind a new drama ABC ordered based on "666 Park Avenue," a book series whose tagline is, "Welcome to the Upper East Side, where the socialites are witches."
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MANHATTAN — "Gossip Girl" is getting some rival evildoers in the Upper East Side.

But unlike Blair Waldorf and Serena van der Woodsen, these scheming designer-wearing social climbers will be actual witches.

The CW show's producers are behind a new one-hour drama that ABC has ordered based on "666 Park Avenue," a book series by Gabriella Pierce.

The series' tagline is "Welcome to the Upper East Side, where the socialites are witches."

"Like the books, the drama centers on an innocent couple from the Midwest that moves to New York and gets hired to be resident managers of a building on the Upper East Side," according to the Hollywood Reporter. "There, unbeknownst to the couple, the residents have all unwittingly made deals with the Devil to have their deepest needs, ambitions and desires fulfilled."

The entertainment trade publication said the show would be written by David Wilcox of "Fringe" and "Law & Order" and produced by Alloy Entertainment, which also produces "The Vampire Diaries," "The Secret Circle" and "The Lying Game."