Another British-themed Restaurant Set to Open on Greenwich Avenue

By Serena Solomon on July 13, 2011 12:28pm 

The shuttered Sweetiepie venue is set to become a new British-themed restaurant called Whitehall.
The shuttered Sweetiepie venue is set to become a new British-themed restaurant called Whitehall.
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DNAinfo/Serena Solomon

MIDTOWN — Greenwich Avenue is fast becoming little Britain as yet another UK-themed restaurant is set to open there in mid-October.

Whitehall, which is preparing to move into a space between Christopher and West 10th streets, is a new venture from the owners of Mary Queen of Scots, on the Lower East Side, and Highlands, located around the corner on West 10th Street. 

“It is going to be classic British dishes with a modern twist,” said part-owner Donald Brophy. British-Australian executive chef Chris Rendell, formerly of Double Crown and Public, will be at the kitchen's helm.

The British enclave on Greenwich Avenue already includes Tea and Sympathy as well as the fish and chip shop, A Salt & Battery.

Brophy told DNAinfo he is currently in lease negotiations for the space at 19 Greenwich Ave. that formerly housed the ill-fated Sweetiepie.  Despite a ringing endorsement from Gwyneth Paltrow, Sweetiepie and its famous birdcage shut down last October.

Sweetiepie owners reportedly blamed the closure on a kitchen fire. However, a former staffer told GrubStreet that the restaurant was in the red and being hounded by debt collectors.

Whitehall has plans for a 14-chair outdoor seating area as well as plans to renew the venue's full liquor license, according to an online petition set up by Brophy.

The average entree is expected to run $18, he wrote.

Whitehall is planning to serve breakfast, lunch, dinner, and take-out, and be open from 11 a.m. - 1 a.m. Sunday through Wednesday, and Thursdays from 11 a.m. to 2 a.m., according to Brophy's site.

The famous birdcage inside the ill-fated Sweetiepie, where new restaurant Whitehall is planning to set up shop.
The famous birdcage inside the ill-fated Sweetiepie, where new restaurant Whitehall is planning to set up shop.
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Flickr/bettyx1138

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