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A Taste of Paris Comes to Madison Avenue

By Amy Zimmer | May 19, 2011 4:41pm
Macarons from Maison Laduree in Paris.
Macarons from Maison Laduree in Paris.
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Flickr/Benjamin Golub

By Amy Zimmer

DNAinfo News Editor

MANHATTAN — A Parisian delicacy is coming to the Upper East Side.

Maison Laduree, the 149-year-old luxury patisserie that is believed to have created the macaron — two almond meringue shells filled with a layer of buttercream or ganache — is moving to Madison Avenue, Eater.com reported.

The shop, slated to open at 845 Madison Ave. in July, will be Laduree's first U.S. outpost.

"These small, round cakes, crisp on the outside, smooth and soft in the middle, are made every morning in Ladurée’s 'laboratory,'" the company's website said. "The pastry chefs measure out very precisely the required amounts of almonds, eggs and sugar, before adding one final ingredient, a pinch of unique 'know-how,' essential to the making of such a delicacy."

Macarons from Maison Laduree.
Macarons from Maison Laduree.
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Flickr/Natalie Chiu

The treats are then put aside for two days before being sold, the company explained, "to achieve a perfect balance between texture and flavor."

Laduree was not only in charge of all the pastry making for Sofia Coppola's film "Marie Antoinette," it's also a favorite of Gossip Girl character Blair Waldorf, Eater noted.