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Manhattan Statues Become Superheros to Promote TV Show

By Della Hasselle | January 5, 2011 11:04am | Updated on January 5, 2011 12:45pm
The statue of Admiral David Glasgow Farragut wears a cape in Madison Square Park.
The statue of Admiral David Glasgow Farragut wears a cape in Madison Square Park.
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DNAinfo/Ben Fractenberg

By Ben Fractenburg and Della Hasselle

DNAinfo Staff

MANHATTAN — It looks like Manhattan will be getting some new crime fighters.

NBC is teaming up with the city’s Parks Department to promote their new series "The Cape," about a policeman who becomes a superhero. From Wednesday to Sunday some of the most famous statues in the city will don a black cape, The Wall Street Journal reported Wednesday.

Statues set to adorn the cape reportedly include George Washington in Union Square, William Shakespeare in Central Park and Frederick Douglas in Harlem.

"This is an unprecedented campaign, one that pays homage to the city's great heroes," NBC president of marketing Adam Stotsky told the Journal.

Greeley Square's statue of Horace Greeley dons a cape as part of NBC’s promo for its new series, “The Cape.”
Greeley Square's statue of Horace Greeley dons a cape as part of NBC’s promo for its new series, “The Cape.”
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DNAinfo/Ben Fractenberg

A temporary plaque will also be placed at each statue describing the heroic achievements of each historical figure.

The capes, made from a silk and satin blend, were hand-tailored to each statue and were designed to be dignified, rather than flashy, Stotsky told WSJ.

"It's a simple black cape, a very elegant, semi-discreet cape," Stotsky said. "It's a little fun, but there's no big logo, no big NBC tune-in advertisement."

As a thank-you to the city, the company also gave a small grant of an undisclosed amount, Stotsky said.

"We hope we can help them make a bit of material difference," Stotsky told the Journal.

“The Cape” premiers on Sunday at 10 p.m.

The George Washington statue in Union Square is one of many throughout the city to don capes through the weekend.
The George Washington statue in Union Square is one of many throughout the city to don capes through the weekend.
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Flickr/wallyg
The statues will also get a temporary plaque describing the heroic feats of each historical figure.
The statues will also get a temporary plaque describing the heroic feats of each historical figure.
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DNAinfo/Ben Fractenberg