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Drink Specials and Pub Crawls Create College Dive Bar Scene in Upper East Side

By DNAinfo Staff on May 12, 2010 4:22pm  | Updated on May 12, 2010 5:20pm

Drink specials at Upper East Side bars like Brother Jimmy's have drawn a post-collegiate crowd.
Drink specials at Upper East Side bars like Brother Jimmy's have drawn a post-collegiate crowd.
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By Gabriela Resto-Montero

DNAinfo Reporter/Producer

UPPER EAST SIDE — Bargain drink specials and a promotional pub crawl along Second Avenue in Yorkville have created a post-college bar scene in the East 80s.

With beer selling for 25 cents and Margaritas for $2, these Upper East Side bars aren't for the wine and cheese crowd.

Pat O'Brien's, the first stop on the pub crawl scheduled for May 22, advertises 25-cent beer between 6:30 p.m. and 7:30 p.m. on Fridays.

A Barbecue restaurant chain, Brother Jimmy's, has three bars between East 77th and East 92nd Streets. Their happy hour specials include $3 Pabst Blue Ribbon beer tallboys and $2 frozen margaritas.

Other bars offer 25-cent Buffalo wings and $3 mixed drinks.

The 12 bar tour is expected to draw 1,000 people, said Josh Weiner, senior event manager with Lindy Promotions, which is sponsoring the event.

In a tough economy, bargain drinks attract a younger crowd looking to party on a budget, Weiner said.

"This gives them a chance to do so more affordably," he said.

Tickets for the pub crawl are $15, or $10 with a canned food donation, and participants can check in at Pat O'Brien's at 1701 Second Avenue between 1 p.m. and 6 p.m.

In order to keep noise levels down and not anger the neighbors, the tour will end at 9 p.m., Weiner said.

The result of the specials are not necessarily elegant but have created a niche market in the community.

"Nice bar for the 20 something crowd," wrote a Zagat reviewer of Tin Lizzies, a dive fixture at 1733 First Avenue.

"Forty-year-olds are not welcome," the user said.