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Dancers Bust a Move in Manhattan Parks to Promote New 3-D TVs

By Jim Scott | March 10, 2010 3:40pm | Updated on March 10, 2010 3:48pm

By Jim Scott and Mariel S. Clark

DNAinfo Staff

MANHATTAN — Get ready for in your face 3-D TV Manhattan — consumer electronics company Samsung rolled out a new line of high-definition 3-D televisions on Tuesday.

The new 3-D TVs were promoted by a crew of dancers who popped up in Manhattan parks throughout the day Wednesday to call attention to the entire line of flashy new electronics.

A crowd of around 30 people gathered around to watch a dozen dancers clad in white and blue bust a move just after 9 a.m. in front of a giant bus decorated with Samsung 3D LED logos at Columbus Circle.

The dancers took turns showing of their best moves on Samsung dance mats as their peers chanted "3D LED! 3D LED!"

A dancer does a hand stand in front of a small crowd of people at Columbus Circle as part of a promotional effort to get the word out about new 3-D television sets.
A dancer does a hand stand in front of a small crowd of people at Columbus Circle as part of a promotional effort to get the word out about new 3-D television sets.
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DNAinfo/Jim Scott

The group finished up around 9:30 a.m. in order to keep up with a busy schedule that had them performing in locations all around Manhattan, including Union Square and Bryant park, a spokesman said.

The new 3-D Samsung television sets are the beginning of an industry-wide push to bring the expensive new technology into the homes of viewers worldwide.

“Thanks to Samsung’s innovation leading the charge — the capability to deliver a truly premium 3D experience for consumers in their homes," Jeffrey Katzenberg, CEO of DreamWorks Animation which has partnered with Samsung in the 3-D push, said in a press release. 

Watching television in 3-D won't come cheap. The least expensive TV compatible with the technology costs nearly $2,000 but they can run up to $7,000, according to the company's Web site.

Add to that, viewers will have to don goofy, battery-powered glasses that cost up to $200 for the 3-D feature to work. Without the glasses the picture will appear blurred, although the TVs can be adjusted to receive a regular 2-D picture, according to the Daily News.

Electronics companies, including Sony and Panasonic, are pushing 3-D as the next big moneymaker for the industry — some analysts say the televisions will earn $17 billion in the next eight years, the News reported.