Upper West Side Movie Theaters Get Mid-Week Box Office Boost Thanks to Snow

By Nicole Breskin on February 10, 2010 3:17pm | Updated on February 10, 2010 1:54pm

AMC Loews movie theater at W. 68th Street.
AMC Loews movie theater at W. 68th Street.
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Nicole Breskin/DNAinfo

By Nicole Breskin

DNAinfo Reporter/Producer

UPPER WEST SIDE — Local movie theaters received a box office boost Wednesday, thanks to the blizzard that made it impossible to stay outside for long.

While officials numbers weren't in yet, staff at the AMC Loews movie theaters on Broadway, at both 68th and 84th Streets, told DNAinfo that a normally slow Wednesday instead saw an influx of local residents escaping the cold.

“There are a lot of kids coming in today,” said Renier Rosado, who is the cashier at AMC Loews on West 84th Street. “Wednesday is usually a very quiet day. Today we actually have more than 10 people in a theater.”

Rosado believes the day’s box office winner will be “The Tooth Fairy” with Dwayne Johnson (better known as “The Rock”), Ashley Judd and Julie Andrews, with kids flocking to theaters on their day off school.

Robert Sperling, the manager at the W. 68th Street location, said a big winner was still “Avatar,” with the blockbuster still showing on its IMAX screen in 3-D.

“We’ve seen a lot of people still coming in,” Sperling said. “Some are coming by from Central Park. Others just want to escape from the cold.”

Upper West Sider Ada Steed trekked from her home a few blocks away to the W. 68th Street theater in a down jacked dusted with snow to see “Edge of Darkness” with Mel Gibson. She works for the city and was given the day off.

“This beats staying at home,” she said, with her head still covered in a furry hood by the box office. “It’s a nice little break.”

Ada Steed bundled up to go to the movies to escape the snow.
Ada Steed bundled up to go to the movies to escape the snow.
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Nicole Breskin/DNAinfo

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