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H&M Says It Will Stop Slashing Unsold Clothing

By DNAinfo Staff on January 7, 2010 9:50am  | Updated on January 7, 2010 9:49am

Retailer H&M announced its Herald Square store would stop slashing unworn and unsold clothing and instead donate the items to charity.
Retailer H&M announced its Herald Square store would stop slashing unworn and unsold clothing and instead donate the items to charity.
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Flickr/Yuankuei

By Gabriela Resto-Montero

DNAinfo Reporter/Producer

Retailer H&M will return to slashing prices instead of clothing.

A spokesperson for the popular Sweden-based clothier in Manhattan announced Wednesday that its store in Herald Square would stop damaging unsold and unworn clothing and instead donate the items to charity.

"It won't happen again," said Nicole Christie, a spokesperson with the company to the Associated Press.

Cynthia Magnus, a graduate student at the City University of New York, stumbled upon bags of unworn, slashed clothing next to the 35th Street store and wrote to its headquarters. When they did not respond to her queries, she outed H&M in the press.

Christie insisted that the retailer already had a policy of donating all unsold items.

The chain will ensure the practice does not happen again at any of its stores, she said.