By Andrea Swalec
DNAinfo Reporter/Producer
SOHO —The west side of Manhattan is looking more and more "grey," and Peter Adrian, co-owner of The Grey Dog, says that's a good thing.
The Village institution is working on a fourth location, at 246 Mulberry Street in SoHo, between Prince and Spring streets, Adrian said Thursday.
Renovations on the approximately 1,200-square-foot space should start in the beginning of July, pending receipt of necessary permits, said Adrian, who owns the restaurants with his brother, David Ethan.
"We're going to Grey Dog it up and expose all the brick," Adrian said.
Adrian, 40, said he and his brother, native New Yorkers who now live in Maplewood, N.J., have always been drawn to the "bustling" energy of SoHo and are happy to join the scene there.
Diners can expect a familiar menu of burgers, sandwiches, salads and all-day breakfast, Adrian said.
"It's going to be just like the other place."
The new restaurant will also be full of Michigan references — like the list of $9.75 Michigan sandwiches — in homage to the state of Adrian's alma mater, the University of Michigan. The Grey Dog has become an informal meeting place for Michiganders, Adrian said, and he think he understands the appeal.
"There's a vibe [at the Grey Dog] that's not anything like New York," he said. "The Grey Dog customer is someone who's a little laid back."
The brothers opened the original spot at 33 Carmine St. in 1996, added the 90 University Place location 10 years later and opened a third outpost at 242 W. 16th Street in 2009.
The restaurant's new location was previously home to the boutique of Calvin Tran, a contestant on the Bravo series "The Fashion Show," according to NYC The Blog.
If all goes as planned, the fourth iteration of The Grey Dog will open in mid-September, Adrian said.
As a new Grey Dog location is prepared, another is in danger of closing, the restaurant's website says. The landlord of their original Carmine Street location says the brothers owe him more than $100,000 in fees, which the brothers say were never included in their lease.
"We remain hopeful in the waning hours of our time on Carmine Street that things will change. Should we be forced to leave it will break our hearts a hundred times over," reads a message on the restaurant's website signed "Pete & Dave."
