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Famed 2nd Avenue Deli Moving to the Upper East Side

By Amy Zimmer | January 21, 2011 3:14pm | Updated on January 22, 2011 10:13am
A Second Avenue Deli Original: pastrami sandwiched between potato pancakes.
A Second Avenue Deli Original: pastrami sandwiched between potato pancakes.
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courtesy of Second Avenue Deli

By Amy Zimmer

DNAinfo.com

MANHATTAN — The 2nd Avenue Deli is moving uptown — again.

The iconic New York deli, which traces its pickles and pastrami roots to Second Avenue and East 10th Street, is now heading to the Upper East Side.

The deli's owner, the Lebewohl family, bought 1442 First Ave., at 75th Street, in 2009, and expects to open this spring.

"We’re aiming for March or April, probably early April," deli manager Karen Glasser told DNAinfo.

The new outpost, she said, will look "pretty much" like the deli that opened on Third Avenue and 33rd Street in 2007, after the original East Village location shuttered in 2006.

The First Avenue opening has been anticipated since the building’s previous tenant, the Wicked Wolf Restaurant, closed in August 2009.

Jeremy Lebewohl told the New York Times in 2009 that the deli was simply following its clientele northward.

"We New Yorkers are spoiled; we don’t like to travel too far," he told the paper. "It’s almost like literally to go from Midtown to the Upper East Side might as well be another city."

The original location, now occupied by a Chase Bank, had opened in 1954 and left behind its Yiddish Theater Walk of Fame on the sidewalk.