Quantcast

The DNAinfo archives brought to you by WNYC.
Read the press release here.

City Water Campaign Tries to Tap into Bottled H2O Market

By DNAinfo Staff on August 7, 2010 11:24am  | Updated on August 7, 2010 11:23am

By Yepoka Yeebo

DNAinfo Reporter/Producer

UNION SQUARE -The city is trying to wean New Yorkers off the bottle.

A campaign to convince dehydrated Manhattanites to quench their thirst with tap water instead of buying the bottled stuff.

The Department of Environmental Protection's Water-on-the-Go campaign is hooking water fountains onto fire hydrants in parks and plazas, trying to spread the message that the city has the second best tasting tap water in the nation.

More than 200 people visited Union Square fountains in two hours on Friday, according to volunteers at the stand.

"I grew up on New York water," said fountain user Margot Allen, 49.

"It's clean, it's cold and I prefer it."

New York placed second in the American Water Works Association taste test in June, beaten only by Stevens Point, Wisconsin, for flavor. There is even a bottled version of the city's tap water.

The city's water comes from a watershed 125 miles away and travels through miles of aqueducts to get to homes and businesses.
The city's water comes from a watershed 125 miles away and travels through miles of aqueducts to get to homes and businesses.
View Full Caption
DNAinfo/Yepoka Yeebo

"It actually tastes good, I don't even taste chlorine," said Melissa Beckman, 54.

The campaign, which goes on until Labor Day weekend, also comes with 'Drink NYC Water' glasses and coasters.

The city's water comes from a watershed 125 miles away and travels through aqueducts to get to homes and businesses. New York is one of only five US cities with water so well protected it doesn't need to be filtered to be drinkable, according to the Department of Environmental Protection.

DEP spokesman Farrell Sklerov said since 1997, the city has bought 110 thousand acres of land in upstate New York to keep development away from water sources.

"The water goes through more than 500,000 tests," he said.

"At a penny a gallon, it's a thousand times less expensive than bottled water."

According to Department for Environmental Protection spokesman Farrell Sklerov, since 1997, the city has bought 110 thousand acres of land in upstate New York to keep developers away from the city's water sources.
According to Department for Environmental Protection spokesman Farrell Sklerov, since 1997, the city has bought 110 thousand acres of land in upstate New York to keep developers away from the city's water sources.
View Full Caption
DNAinfo/Yepoka Yeebo
Fabrine and Constance (drinking) gave the water a thumbs up.
Fabrine and Constance (drinking) gave the water a thumbs up.
View Full Caption
DNAinfo/Yepoka Yeebo