By Nina Mandell
DNAinfo Reporter/Producer
For hungry Tasti-D Lite fans, a free treat could be Tweets away.
Customers of the popular New York-born frozen treat store who sign up for a Tasti TreatCard, and register that loyalty program card with either their Twitter or Foursquare profiles, will earn extra points toward a free purchase, according to the company’s blog.
An automatic update will be posted to that user’s Twitter or Foursquare profile with every registered purchase, saying, “I just earned TastiRewards points at Tasti D-Lite.”
When customers reach 50 points, they receive a free medium cup or cone. It was unclear exactly how many tweets one would need to get the points.
Frequent visitors to the New Rochelle, NY Tasti D-Lite, Drew King (@CherryBomb13) and wife Laura Bopp, were the first customers to Tweet as part of the promotion.
“You have to be diligent about listening to customers and reflecting the spirit and etiquette of that community," Tasti D-lite chief executive Jim Amos told trade publication Nation's Restaurant News.
"You don’t just re-tweet everything somebody says about the brand. You want to represent the attitude of the customer.”
Tasti D-Lite, which has 33 franchises in Manhattan, began in New York in 1987 and quickly expanded. Its Twitter account had 2,761 followers as of Tuesday morning.
"It's an interesting dynamic,” BJ Emerson, Tasti D-Lite’s director of information and social technologies told Nation’s Restaurant News. “There's been a tremendous response with this already. We think it's a win-win all the way around."
