Explore the Wonderful Treasures of Northern Manhattan — That is the call to action for Explora, a yearlong marketing campaign for Northern Manhattan, running now through May 2014.
The Washington Heights Business Improvement District has partnered with the School of Visual Arts to create a branding initiative for visitors and local residents to explore and experience Northern Manhattan at its best! We have created an engaging identity called Explora, which highlights the unique culture, history, food, nightlife and public spaces of Washington Heights and Inwood.
From April 2013 through May 2014, Explora will create opportunities for tourism and drive traffic to Northern Manhattan through themed events, branded materials, advertising and social media. The themed events will provide consumers added value at participating merchants in an effort to support local business and encourage patronage. Throughout the year, Explora will launch unique and engaging events that will include Restaurant Week, a Beauty Expo, Fashion Shows, Holiday Deals and Cultural Awareness.