Snow Sugar is throwing its launch party on Thursday, April 19, to be followed by a fashion party open to the public.

The Snow Sugar apparel line features candy-hued, waterproof clothing designed for snowy weather and hitting the slopes.

A private fashion show will be held on Thursday, April 19 at 7pm, followed by an open after-party at Studio XXI at 10pm. Admission to the after-party is free.

Studio XXI is located at 59 West 21st Street at Sixth Avenue.