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Audience Development Director

DNAinfo is seeking a proven expert to lead audience development strategy.

As Audience Development Director, you will build and execute against a strategy for a broad range of audience- and business-building products, including DNAinfo.com, Neighborhood Square, newsletters, sponsored content, and podcasts.

Audience development at DNAinfo isn’t about simply blowing up uniques on social and SEO: This is a position for a candidate who wants to get to work with reporters, editors, sales, tech and product to penetrate the neighborhoods we cover. That means traveling, training, and learning so you can develop and execute a strategy. This position reports to the Editor-in-Chief.

The successful applicant will have:

  • Very strong analytics skills, including working knowledge of Google Analytics

  • Ability to mine analytics data to identify and communicate valuable insights around successful content

  • Extremely strong phone, in-person and written communications skills with both internal teammates and external growth partners and vendors

  • Demonstrated success building an audience through social, SEO, and other methods of distribution.

  • Experience in news organizations is a plus

If you want to join us, send your resume and a cover letter to jobs@dnainfo.com.

DNAinfo is New York's leading neighborhood news source. We deliver up-to-the-minute reports on entertainment, education, politics, crime, and dining across all five boroughs. Our award-winning journalists find the stories – big or small – that matter most to New Yorkers.

Posted on: 2015-05-21 14:52:31 last updated: 2015-06-12 14:46:50